Mike Boyle writes a piece on The Toucher and Rich Show in the August 25, 2006 issue of Radio and Records. While the article does not appear to be online, there is a scanned version of print edition available on the Toucher and Rich MySpace page. The title? The Hub's Radio Future is Here.
Some highlights:
"The phones lit up instantly when I brought them in for an audition, people liked what they were doing." WBCN PD Dave Wellington says. "They came in with a ton of material, and I knew instantly I wanted to have these guys in the building and part of our future. "
The talent blueprint to resurrect this heritage signal after it lost morning man Howard Stern and endured the ensuing David Lee Roth debacle came together between April and June. Wellington refers to the station's new drivetime as his "twin pillars of personality."
Proving that it's more than wishful thinking on the part of people on ToucherandRich.com (formerly FredToucher.com,) Boyle poses the question: "...could syndication be in T&R's future?" Toucher's answer?
"We think about it; we'd like to make all that money," Toucher quips. "Hey, we haven't even gotten a trend back yet, so what if we get our book and it's terrible?"
