In a letter to clients, Cumulus states, "99X.com will offer new experiences for the listener and new marketing opportunities for you as it explores the exciting possibilities of 'Visual Radio.' The benchmark events associated with 99X will carry on, including but not limited to Big Day Out, Mistletoe Jam, the Unplugged in the Park concert series, Live X, and they will continue to be marketed in such a way as to ensure the success for which they have become famous."
...referring to its intention to keep an Alt-Rock format stream on the Internet.
Look for a new format to debut on the 100.5 signal, though Cumulus is mum as to the exact details, stating to its clients, "As I’m sure you can appreciate, competitive considerations prevent us from sharing with you at this time the details of the new 100.5 station, but we will do so before the end of the month. However, we can assure you without reservation that it will be an extremely exciting announcement, something that will generate an extraordinary amount of listener attention, and we will guarantee it will deliver an audience from the outset at least equal in size to that which you been getting from 99X."
