As you know by now, Clear Channel has moved The Buzz to 105.3. The signal is better than 96.7 but is still shaky at best. The approach is louder, harder and one-dimensional. Clear Channel is touting this as a male-25-34 station but will clearly compete with their own Classic Rock station, 96 Rock. Hasn't 96 Rock been saying for years that they are 'Atlanta's Rock Station'. So does this mean now they are just 'Atlanta's Rock Station' for old guys?! How does this position The Regular Guys?!
This switch to a more straight down the middle rock station is a clear victory for 99X. We are now the only true alternative station in Atlanta. 99X will be the only station where you can hear Stone Temple Pilots, Nirvana, Pearl Jam, The Smashing Pumpkins & Alice In Chains along side new music from Weezer, Audioslave, Beck, Coldplay, Nine Inch Nails, Queens Of The Stone Age and Garbage!
Now, we move on. 99X is the only true alternative station in Atlanta. Clear Channel will screw this up like they have before. It's been Radio Roulette on that frequency First it was The Max (80's), Real Radio (talk), Cool (oldies) then Viva. OK, testosterone rock for meatheads. They will voice track this, no opportunity for listeners to call the station, nothing live. It's narrow too. If you wanna bang your head all day to Metallica, then this is the station for you. The nature of alternative is to win with both men and woman and we have that opportunity.
Don't forget your roots, where you work and who the real music fans listen to in Atlanta. This should get everyone fired up. The Buzz has been on the air since 2002. They meant nothing then and they mean nothing now. Be proud to work for the best damn alternative station in the country. You'll hear sweepers on the air now from Audioslave, Coldplay and Garbage attesting to that fact.
Wear this on your sleeve......................WE ARE 99X!
Leslie